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Persuasion
Persuasion is the intent to make you adopt an idea, opinion or pursue an action. You are made to think, act, or feel a certain way by appealing to your reason, emotions, and/or your sense of ethics. This section on persuasion explains how and why we do things consciously and subconsciously. By learning how you are persuaded you can safeguard your thoughts and actions and decide if what is offered is really what you want.
Persuasion Articles
6 Psychological Triggers That Persuade You To Do Things
What Are The Six Factors of Influence? By understanding what triggers us to do things we can objectively evaluate if what is offered is really what we want. When you desire to do something you don’t rely solely on logic – there is an emotional element as well.more
Six Factors of Influence - 1 Commitment and Consistency
The principle of Commitment and Consistency implies that people rarely go back on their word. It means that when you say you're going to do something, you generally do it. Examples of "commitment and consistency" in Ecommerce...more
Six Factors of Influence - 2 Reciprocity
The principle of Reciprocity ("Give and Take") implies that people dislike feeling indebted to someone else and have a strong desire to repay this debt. The rule requires us to repay in kind what another person has given us. Examples of "reciprocity" in Ecommerce...more
Six Factors of Influence - 3 Social Proof
Social Proof states that we view something as being correct to the degree at which we see others doing it. In other words, people decide if something is good or bad in a given situation by observing what others are doing. Examples of "social proof" in Ecommerce...more
Six Factors of Influence - 4 Liking
We are influenced to do things for people we like. It sounds simple and obvious, but this principle has profound effects on how companies sell their products. Individuals are more likely to say 'yes' to people they know, they like and they see a similarity with. Many companies use this principle and increase their overall attractiveness and likeability to induce more sales. Examples of "liking" in Ecommerce...more
Six Factors of Influence - 5 Authority
We have a natural tendency to respect and follow people of authority such as politicians, religious leaders and doctors and to sometimes consider the advice and knowledge of these people as unquestionable. Examples of "authority" in Ecommerce...more
Six Factors of Influence - 6 Scarcity
The scarcity principle implies that we are attracted to that which is hard to get. Opportunities seem more attractive to us when they are less readily available. Examples of "scarcity" in Ecommerce...more
Six Factors of Influence - A Business Case Study
The 6 Factors of Influence can be used to transform a business and turn a poor-selling product into a wildly successful one. Here's a true story of a small business that did just that. The product name, industry type and business name have been changed slightly to protect the owner's privacy and competitive edge but the rest of the story is true.more