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eCommerce Tools - Web Business Tools
eCommerce Tools contains guides, software and products to improve your internet business and website.
These web biz tools will help increase your earnings by maximizing opt-in rates for your offers, resulting in higher sales and profits. When making offers on your website, think about using the following strategies.
A "One Time Offer" or an OTO is an offer that only appears once. This sales technique is a way of bundling a package or just one product at a special reduced price, but only if the customer buys at the time the offer is shown. If the customer comes back at a later date the price would have gone up, hence the customer is incentivized to buy the OTO.
An Upsell is a sales technique where you offer a complimentary product or service related to the original product or service you sold the customer. Once a customer has made a purchase, an upsell page will appear offering further products to sell which will increase the income for the seller at the time of purchase.
A Downsell is a sales technique where you offer a lower price for your product with fewer features. By offering a lower price for a sampler product, this encourages a sale now and further sales can be developed on the back end.
A Squeeze Page or "name squeeze page" is a webpage outlining an offer where the goal is to obtain a customer's email address. By building a relationship with a customer you can target offers, products and services to them successfully, because they signed up due to their interest in the offer.
An Opt-in List is an email list of people who have agreed to receive information from you in their email inboxes.
An Autoresponder is a 24/7, 365 days tool which automatically follows up with a series of email messages at a preset time intervals 24 hours a day. An autoresponder is also known as infobot, autobot, auto-mailer or responder. Customer names are collected via a squeeze page and an opt-in list.
Peel Away Ads are advertisements that display a small animated "Peel" also know as "Curl" or "Dog Ears" on any corner of your Web site (see our right corner). If a Web site visitor moves the mouse over the Peel Away Ad, it smoothly opens with a peel-off animation.
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